I’m a firm believer that less is more. Less code, less meetings, less stuff to get in the way. I prefer designing in the browser to working in Photoshop. I’d rather show you, the client, a website instead of a picture of a website. Instead of doing three designs of various quality for you to choose one, let’s work together to make one great one.
Before a project begins, we’ll have a discussion about what your needs and wants are for your website. At this time, we’ll go over what your site is supposed to do, to whom it needs to speak, what you like and don’t like about your current site (if you have one), and what you like or don’t like about your peers’/competitors’ sites.
With this information, I can then develop a proposal for the project the outlines what we’re going to build, how it’s going to be maintained, when you can expect it to be completed, and how much it’s going to cost.
With your agreement to the project proposal, we’ll get into the nuts and bolts of making a website. The most important part of which is the content. Now, we couldn’t have gotten this far without content, but now is the time to make sure it’s close to final and the message to your audience is clear. For, the sole purpose of the website is to deliver this message.
Having the content decided upon and organized, we can firm up the architecture of the site, and begin to lay out pages so that the information the visitor is seeking is plain as day when they need it. From here, we can begin to add aesthetics to the scaffolding we’re working in that incorporates your visual branding and your business’s personality. And at the same time, we’ll begin building out pages such that your message stands out loud and clear to all who visit your site. If your project includes a content management system (CMS), we’ll begin preparing that for your site’s structure so that your content can be editable by a lay-person and not require a webmaster to make basic changes.
As the site begins to take shape from all of the different angles, we’ll begin testing it in various ways to make sure everything behaves and displays appropriately. And with bugs squashed, and everything looking just right, we’re ready to launch.