The Law Office of Russell D. Morris PLLC is a boutique legal practice in Manhattan specializing in commercial litigation, securities litigation, and insurance and business disputes. Founded by Russell Morris, an experienced business litigator, the firm provides creative and skilled representation in a cost-effective and personalized setting.
The challenge was to design and develop a cost-effective website for a brand new law firm. To accomplish this, we opted for a flat HTML site that puts Russell’s knowledge and experience right out front for visitors to see. From a visual standpoint, the Brooklyn Bridge, granite, marble and concrete tones all lend a flavor of old world New York. Add to that the pinstripes of business suits and the Yankees, and the site began to impart a New York state of mind.
Russell’s content had a very legal tone through and through which can always be made more palatable with a little typography. By opening up the leading a bit and going with Calluna for the body copy, we were able to add a more forward-thinking, yet traditional feel to the text.